Easy-Forex Turns Search into High Volume Revenue Stream

"We’re working with easynet search marketing for over 5 years and are very satisfied with the results they’ve delivered through their pay-per-click optimization work and search engine optimization. I’ve been working in the industry for over 10 years and I can say that easynet is at an international professional level that I have not seen anywhere else.”
- Gal Ron, VP Online Marketing, Easy-Forex™

Client

Easy-Forex provides foreign exchange (forex) trading solutions globally, giving traders immediate access to worldwide currency markets. Easy-Forex is proud to be a pioneer in retail forex, or offering forex trading as a direct-to-consumer product with an internet-based platform available in 7 languages.

easynet search marketing has been providing search engine marketing services to Easy-Forex for over 5 years.
Challenge: Making Search Profitable in a Highly Competitive Marketplace

Forex is one of the web's most competitive industries and companies fight fiercely for online customer acquisition. This marketplace is further complicated because currency exchange is not limited to any one language, geography, or customer segment.

Easy-Forex faced these four critical challenges when they came to easynet:

1. Bid prices on key words in forex markets had risen rapidly since 2004.

2. Conversion rates had declined because of the myriad of alternatives offered.

3. Increased difficulty for high CTR (click through rates) achievement and distinctness resulting from crowded SERPs (search engine result pages) already overloaded with competing forex offerings and promotions.

4. Quick copying and adaptation of new marketing approaches and initiatives by competitors.